Experience Matters

The Principal Designer is Dan McCormick, a designer with decades of varied experience. He has worked in in-house art departments, marketing agencies, and graphic design firms. He makes things, even from an early age, always learning, always trying new things. One of the best parts of this business is meeting new clients; learning about them and their organizations, solving new problems; facing new challenges. He is a graduate of the prestigious Tyler School of Art, with a Bachelor of Fine Art in Graphic Design.

The inspiration for “Head Tilt” came from Bandit the pug, which is featured in the logo. One of the many pug charms is the “head tilt.” They tilt their heads so they can listen more effectively.

Listening is the key to good design—learning your business; your goals. They become the design goals.